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Good Marketing Brief

You’ve made it to our one-hundredth edition!

Nhu Te on Sep 26, 2024 10:19:59 AM

 

100: You’ve made it to our one-hundredth edition!

Yes, you read that right — we’ve reached the 100th edition of Feathr’s Good Marketing Brief! 🏆

Curating top nonprofit marketing insights each week has been a true joy, and I hope these newsletters have sparked creativity for your past and future campaigns.

To celebrate this milestone, I’m sharing even more inspiration from standout organizations like SPCA International, Room to Read, and Doctors Without Borders. Check them out 👇🏼

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Snackable snippets 

Inspiration for ad campaigns 📖
Last week, we introduced a how-to on digital ads. Now, if you’re ready to see some real-world examples, you’ve come to the right place.

This guide offers a categorized collection of ad examples across various sectors, from animal rescues and art museums to environmental activism and healthcare, breaking down the different types of ads you can run.

10 dos and don’ts of showing impact 📖

Many nonprofits know how crucial it is to measure and share their impact, but doing so effectively is a different story.

While most leaders agree that impact measurement is important, only a small percentage feel they’re doing it well, often because they don’t have the right data or systems in place. This article offers some key dos and don’ts to help bridge that gap.

What drives people to donate to missions 📖
Understanding donor motivations is key to building stronger connections and driving meaningful engagement in fundraising.

New research from RKD Group explores what drives both current and prospective donors, revealing that trust and transparency are the top motivators for both groups.

Navigating the cookie chaos 📖
As a nonprofit marketer, staying on top of tech trends like the evolving cookie landscape can be daunting.

This article breaks down the latest on cookies, why they’re sticking around, and what it means for your ability to connect with your community while prioritizing privacy.

 

In the news

GivingTuesday just released its "GivingPulseQ2 2024 Report", which takes a holistic look at trends in giving behaviors and perspectives. The report reveals that while overall giving has declined, a significant factor is the drop in solicitation efforts.

“While challenges exist, a strong opportunity remains to strengthen connections between people and the causes they care about. We must adapt to these changing patterns, ensuring that generosity remains accessible and impactful, no matter the method or location,” Asha Curran, CEO, GivingTuesday, said in the report.

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Need some extra inspo for an upcoming marketing campaign? AdAge rounds up five creative campaigns, each embracing the revolving theme of storytelling.

Dive into these examples from brands like Dove, Volkswagen, and Blockbuster to spark fresh ideas and elevate your own messaging.

For your inspiration folder

Doctors Without Borders has seamlessly integrated a permanent “donate” button across the entire Instagram experience. Whether users are scrolling through the feed or viewing a specific post, they can easily support the cause with a simple tap on the red “donate” button, making giving more accessible than ever.

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Source: Doctors Without Borders

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SPCA International shows us that website pop-ups don’t have to be a financial ask. The organization invites me to stay up to date with alerts by signing up for its mailing list—and it was only three simple fields to fill out!

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Speaking of how to share your impact in resonating ways… Room to Read brilliantly showcases its transformation of shipping containers into innovative libraries in Tanzania through a dynamic Instagram Reel. This creative approach grabs attention and engages the audience with vibrant, joyful visuals.

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