We’re just weeks away from the biggest giving day of the year! While many organizations wait until the day-of to unveil their plans, some nonprofits are already building excitement (scroll to the end for inspo from Underdog Rescue MN!).
But if you are still polishing up your strategy, don’t worry — you have time to get everything in tip-top shape.
To ensure you’re fully prepared, we’re sharing last-minute optimization tips to help you have the most successful GivingTuesday ever.
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Set your nonprofit up for year-end success with this comprehensive toolkit, packed with essential resources for digital fundraising. Dive into GivingTuesday strategies, access a library of ad templates, plan with a dedicated calendar, and get insights from webinars — all designed to drive greater giving. |
Snackable snippets |
One way to inspire generosity this giving season is by creating a seamless and engaging donation experience for your supporters.
This guide offers strategies to capture interest, increase conversions, optimize each donation, and build lasting donor loyalty.
The 2024 year-end fundraising benchmark report 📖
GivingTuesday generates a lot of hype (and for good reason), but did you know December 31st brought in nearly 3x more revenue than GivingTuesday in 2023? Despite this, many nonprofits choose to focus more on GivingTuesday than end-of-year.
This data-driven report breaks down how 211 nonprofits treat the year-end giving season with tips to improve your strategy as year-end approaches.
New reports offer clues on how to engage supporters 📖
In the second quarter of this year, the number of donors declined in every category — from micro-donors who give less than $100 to supersize donors who give more than $50,000.
However, research suggests that donation patterns during the pandemic can provide fundraisers with important lessons for today. Read on for more data around giving trends and pandemic-era clues about how to engage supporters best.
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Breaking down GivingTuesday channel by channel 📖 While much of GivingTuesday promotion occurs online, the most successful campaigns incorporate a variety of channels, including SMS, email, paid ads, and even direct mail. This guide provides actionable tips for strengthening your online and offline channels to build a robust omnichannel campaign. It includes a free planning calendar to help you stay on target with your year-end goals. |
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Marketers breaking beyond measurement challenges 📖 During a group chat at ADWEEK House, execs from Blis, The Knot Worldwide, Taoti Creative, and VML discussed the topic of ad measurement. From cookies going away to shrinking ad budgets, proving the effectiveness of campaigns to clients and the C-suite has become daunting. However, continuing to prioritize measurement in creative ways day-to-day has a big payoff — and is even something of a “fun science.” |
In the news |
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GoFundMe and Meta have partnered to make it easier for nonprofits and donors to share causes on Meta’s social media platforms. With over $8 billion raised through Instagram and Facebook fundraisers so far, this integration is set to help nonprofits drive even more donations this year. ***** |
OpenAI has launched a new search engine powered by ChatGPT, aiming to compete with established players like Google and Bing.
According to OpenAI, users can “search in a more natural, intuitive way” and ask follow-up questions “just like you would in a conversation.”
For your inspiration folder |
Underdog Rescue MN shared the inspiring story of Dobbie the Shar Pei on social media to highlight the impact of compassionate care and the difference that donations can make.
By celebrating Dobbie's journey from neglect to recovery, they’re building a heartfelt connection with potential supporters and inspiring action ahead of Giving Tuesday. When people see the difference their support can make, they’re more likely to step up and help.